7-Eleven / Various
Creative Direction / Design / Illustration
To test launch 7-Eleven's new delivery and pickup app, we created a series of animated shorts. Part entertainment, and part informative, the animations were created to give people a quick overview of the new service.
7-Eleven was re-launching their points based rewards system, 7Rewards, alongside a retooled app to support it. We created a series of fun animations to educate and entertain, but unfortunately a few days before they were supposed to launch, the dreaded app bugs began to appear. So the app re-launch was shelved until the bugs were squashed, which by the time it was ready for release, we decided to go in a different direction for the promotional launch pieces. So these unfortunately never saw the light of day, they're still fun though.