Apple TV+ / Servant

Copywriter
I was lucky enough to be able to work on the advertising and social for both the launch and post launch phase of Apple TV+. One of the shows I helped out with was M. Night Shyamalan’s Servant, a fun yet macabre show about food, family, loss, psychosis, and a horrifying doll. When I wrote this spot, I wanted it to feel like a scene pulled directly from an episode. The intention was to find a disturbing balance between creepiness and caring, showing the love and craft that’s needed to make even the most unsettling of creations.