Apple TV+ / Servant / Survive the Attic

Copywriter
As part of the ongoing social engagement surrounding the second season of Servant we created a creepy fun “Choose Your Own Adventure” style experience for fans to interact with. During season 2, one of the characters was locked away in an attic, held, and tortured against her will. Using footage and other elements from the show, we constructed a time based challenge that put fans into her “shoes”. Each scenario was designed to gradually increase the tension as the seconds ticked away.  

The experience offered a mixture of choices, puzzles, and simple game mechanics that challenged players as they tried to survive the night. Diligent viewers of the show were rewarded with a bit of an unfair advantage when navigating the night, as all of the steps were callbacks to various moments from episodes. Easter eggs and hints to upcoming story beats were hidden for players paying close attention.