Burger King / Cavalcade of Cartoon Comedy
Art Direction / Design
Seth Macfarlane partnered up with Burger King to bring his new web series, Cavalcade of Cartoon Comedy, to the internet masses. And at that point in time, Burger King’s slogan was “Have it Your Way”, so why not allow people to have their way with Seth?
Partnering with Youtube, we created a unique dubbing system, that allowed visitors to watch one of Seth’s animated shorts, then with the press of one button, dub their own audio over top then upload their creation to Youtube. Thousands of videos were created, of obviously varying quality.
There was also a sweepstakes involved where the winner was gifted the opportunity to treat Seth to dinner at Burger King.