Game of Thrones / The Sight

Art Direction / Design
As a lead in to Season 5 of Game of Thrones, we tried to create a mobile experience that was both entertaining and frustrating, much like the show itself. In the show, certain characters have an ability called “The Sight” that allows them to have glimpses into the future (or present, or past for all you book fans), so we used this mechanism to give fans a glimpse into the upcoming season of the show. Fans using “The Sight” would periodically receive short video clips of scenes from Season 5, but not everyone received the same clips. To add a bit more drama to the project, we made the videos only viewable once, so that much like visions themselves, your memory and interpretation of them fades with time.