Taco Bell App / Pickup & Delivery

Art Direction / Copywriting / Design / Illustration / UX & UI
Ever since Covid struck, restaurants have adjusted how their customers got their food. Leading Taco Bell to a massive expansion to fulfill their customers cravings by refocusing their app around pickup and delivery.

I worked as part of a team in a bit of a “jack of all trades” capacity to help reimagine the ordering process of the Taco Bell app. What initially started as a simple refresh to the pickup & delivery portions quickly expanded as an almost top to bottom reworking of the apps various online ordering systems. I wore many hats on the team, creating everything from initial wireframes and copy decks, to finished layouts and animations, helping to deliver (or pickup) a better app experience. 

Throughout the production, I created various icons and illustrations for the reworked app. Many of which can be viewed here.