Toyota / Brand
Art Direction / Design
For the launch of the new Toyota tagline "Let's Go Places", we created various broadcast, print, and digital pieces to support it. For broadcast, we focused on small and charming slice of life moments that everyone can relate to, brining a bit of humanity to the sheet metal.
Let's Go Places / RAV4 Imagery
In support of the sustaining RAV4 brand campaign, we captured photography to be used across print, ooh, digital, and social. Much like the broadcast work, we tried to capture small relatable moments.
Let's Go Places / Brand Imagery
For the broader launch of Toyota's tagline, "Let's Go Place's", we captured a series of images to be used across print, ooh, digital, and social. The images were meant to capture the viewers attention and inspire, showing both the present and future promise of Toyota.