Toyota / Google Collaborator
Art Direction / Design
Created as an exercise to show that online car configurators don’t need to be a solitary affair. The Collaborator is possible thru a partnership with Google +, using Hangouts. Users set up a time online with a Toyota consultant, and invite their friends and family to join in the creation of their new car. The joint creation can then be taken for a “test drive” using Google Maps Streetview functionality. The Collaborator was featured in Fast Company, The NY Times, and showcased at Google I/O.