Toyota / Prius Hum
Art Direction / Design / Illustration
Prius is one of the only cars on the road that actually has a story to tell, and a very clear viewpoint on what it’s meant to be. We did our best to create a charming campaign built around the simple connection that you hum when you’re happy, and the Prius hums when it’s running. Along with the help of Passion Pictures, we crafted a series of simple and beautiful animated spots to accompany a fun song meant to promote that there’s a Prius for everyone. Print and online collateral was created alongside to complete the Prius world.