Volkswagen / The Great Inside
Creative Direction / Design / Production Art
After the launch of the fully redesigned Volkswagen Tiguan, a secondary campaign was needed that focused on versatility and space of the expanded size of the new vehicle. The creative was also meant to run within social feeds (along with banners, and FB Canvas units), so it needed to be visually dynamic enough to cut through the clutter of the feed. We created a fun visual narrative theme that focused entirely on the Tiguan's trunk, playing with the various activities and places all that extra space afforded you.
Along with the traditional 15 second cut to serve the media buys, we made sure we created a hypnotic infinitely looping version that ran on organic social platforms, as well as Facebook Canvas units.